IMSA Labs has confirmed that GhostLap, a video and data analysis platform for race teams, has been selected as the first startup to join the Oracle Cloud Innovation Studio.

For almost 60 years, IMSA has been a laboratory in all but name. Now though, following the launch of IMSA Labs earlier this year, there’s a formal space for manufacturers, teams, drivers, suppliers and the wider tech industry to come together and drive the sport, and the technology that underpins it, forward.

Global technology giant Oracle will serve as the Founding Partner of IMSA Labs, the sanctioning body’s formalized platform for collaborative innovation between it and its automotive and technology partners.

IMSA is launching new initiatives to drive forward technological innovation.